The START of WIFI
Established in 2021, WIFIRICCH (RICCH OFF WIFI) is defining the concept individuals thought they had on how to make money. Under the brand name men’s and women’s clothing, objects, and publications are articulating a current cultural way of life that’s never been seen before. Collections are embedded in recurrent back story with an emphasis on creating garments that’s speak about WiFi. With each design made in NYC, yet offers a global perspective in terms of design and WiFi trends With a clear vision of splicing the reality of how money could be made with a connection each piece is an artistic expression of high-fashion, creative director and designer WiFi explored concepts in the realm of a routerYou can be RICCH off WIFI all you ever needed was a connection
Brand Vision
WIFIRICCH embarks on a new narrative where wireless connection inspires a pioneering format for the future, where the digital age is the product of reality Inspired by WIFI’s vision and approach to his artistic eye, WIFIRICCH nourishes a collective of creative minds that embody actually being RICCH OFF WIFI and have personal connections with WIFI, and also wireless connection. Nurtured through instagram DMs and zoom calls, blossoming over the last three years creating a strong bond based on mutual respect and shared values